Sunbelt Rentals
Year
2025
Deliverables
- UX/UI
- Figma templates
- Art Direction
Sunbelt UX
Working with the Sunbelt Rentals stakeholder team, I devised new UX and UI layouts in Figma for their Marketo builds in Adobe Experience Manager. This included templates for landing pages, thank you pages and emails, resulting in 30% reduction in build time.
Module Mapping Exercise
Before starting, I analyzed the current state of both the landing pages and email builds. Next, I built out a full overview of proposed components for each and presented to the client stakeholders for buy-in before going to full live builds.
The goal was to create enough variety within the design system to keep the assets feeling fresh but still adhere to a consistent schema and uphold the brand standards.
Custom Component Design System
Once the Mapping Exercise was approved, I got to work building all the needed variation and component with built in variables.
The design process for the Sunbelt team was to build in Figma, have the client stakeholders review the live builds and send any comments or updates needed to get sign-off. Next, those files were passed to dev for image extraction and used as the design reference for the Marketo Template builds.
