Spectrum
Year
2026
Results
Product sell-out within 1 month
300% Lift in landing page campaign response rate
Deliverables
- UX/UI Strategy
- LP Design
- Social & Paid Ads
Invincible Wifi Campaign
Early Q1 2026, Spectrum came to us with an exciting new product launch. Invincible Wifi for both residential and business customers.
Partnering with the business development stakeholders, residential team and internal studio, we launched an integrated campaign across web and social.
The work had to feel fresh, but work on with both residential and business audiences, have a similar user experience while keeping in mind each side of the business has different core code bases and design system constraints.
I led the Spectrum Business part of this launch, working with a copy partner to ideate, strategize and deliver a custom landing page, update skins to existing pages and provide expertise in product placement across Spectrum.com
I also developed storyboards for the social organic and paid campaign launch, designed the art to pass to the animation team and led the project from conception to final delivery
Landing Page
Targeted Product Page
Figma Builds
Beyond the flagship product landing page, the 360 campaign affected several other pages on the site. The homepage, targeted geo-location pages, and several others were updated to support the campaign. Each had custom UX flows, copy and CTAs funneling to the main product splash page.
Social Campaign
Storyboards for social digital launch
Did You Know?
Splash animation was supported by Did You Know? social cards on LinkedIn and Twitter to drive more engagement with the campaign.
