In early 2021, Lucidworks had engaged agency April 6 to develop a rebrand strategy. I was hired in-house shortly after to creative direct and execute a new brand vision and lead the rollout in market. Collaborating with the C-suite stakeholders, we developed a roadmap and phased approach for the redesign initiative.
Step one was auditing the current website, identifying the most critical site updates, crafting the messaging, visual updates, iconography and UI/UX. I built high-fidelity wireframes and once approved by the C-suite I engaged our development partner Orbit Media to create custom CMS from our vision to ensure the functionality of the site could be expanded as needed for future growth.
Next, I parallel pathed the redesign of all lead-gen and digital marketing assets. My team redesigned Marketo email builds, social assets, partner websites listings and launched a teaser social campaign to generate buzz ahead of brand day one.
Brand refresh, website migration and 360 digital launch campaign was completed in less than 5 months to coincide with GTM SaaS product launch codenamed Springboard.
Client
Deliverables
- Awareness ads
- Brand guide
- Custom photography
- Email templates
- Messaging
- Strategy
- Social brand awareness
- Website
- XD UI mock ups
Year
2021
Get to Know Lucidworks
Brand videos re-introducing the power of search
Commerce 1:46
Discover how Lucidworks can accelerate your retail site search and boost AOV.
Connected Search 1:17
Powerful search is now available in a fast, easy-to-use platform that anyone on your team can manage.
Customer Service 1:49
Connect agents and customers in a way that personalizes interactions, improves satisfaction, and reduces agent attrition.
Workplace 1:47
Help teams find documents and data to improve collaboration, foster innovation, and streamline workflows.
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Logo Colorways
One way we demonstrate delight is through the vibrant colors of our logo. Whenever possible, a full-color logo should be used in coordination with a cohesive, monochromatic color story.
When used in isolation, the Blue logo should be the default color selection.
Font
Lucidworks’ primary font is Public Sans
A strong, neutral choice for interfaces, text, and headings, Public Sans is an open-source webfont with a broad range of weights. It takes inspiration from geometric sans typefaces of the 20th century, as well as the original Franklin faces of the 19th, resulting in a font that retains its American origin. As such, it provides for effective data design, and also offers multilingual support.
Public Sans is designed to be a progressive enhancement webfont, and to work well with Apple and Google system fonts as the base in its font stack.
Brand Ads
Home page and main product solutions overview
Awareness Banner Ads
Results
11
%
Increase in website users on launch
13
%
Increase in new users
166
%
Increase in event registrations
13
%
Increase in new users
7
%
Increase in sessions
10.5
%
Increase in page views
Business Cards
