Lucidworks
Year
2021
Deliverables
- Ebooks
Results
76.78% increase in ebook downloads
Lucidworks e-books rebrand
As creative director, I worked cross-functionally with the marketing team to update high priority ebooks for the 2021 brand refresh. This included not only visuals but copy and content as needed. These new designs set the creative direction for future long-form content and was adopted universally.
Old Brand
Design was simple and utilitarian, it got the concept of the book across but was a bit underwhelming and a little flat. Typography was too simple.
Brand Refresh
Dynamic imagery feels more modern and elevated incorporated with the “signals” brand element. New typography hierarchy improves readability. Adaptable content variations for the cover were applied depending on target audience.
