Lucidworks
Year
2022
Results
3 new customers
+$90k in revenue
Deliverables
- Teaser Ads
- LP Design
- Product Page
- Social & Paid Ads
- Webinar Campaign
- Ebooks
Get Your S**RCH Together Campaign
Lucidworks developed a new SaaS search solution “Connected Search” for release in 2022. My team developed the ‘Get Your S**rch Together’ campaign to drum up awareness, create a qualified sales pipeline and get early access customers onboarded into the new platform,
We led with a few targeted teaser ads, followed by aggressive paid ads as well as a tie-in webinar campaign to educate users on why site search should be an integral part of their customer experience. During onboarding new clients called the campaign out specifically as one reason for initial outreach.
Teaser Social Campaign
Early Q1
Teaser social ads with a New Year Resolution theme launched in January 2022 on LinkedIn and Twitter to drive interest in the upcoming Get Your S**rch Together campaign.
Landing Page
Targeted landing page
Paid Ads
Product Page
Connected Search on Lucidworks.com
Webinar and Paid Social
Ebooks
Site Search 101
E-book describes the basics of site search and how to amplify content marketing for increased engagement. And educates users how search relevance and ranking helps convert and retain customers.
Site Search Buyer’s Guide
E-book guide informs the user what the three main reasons why their site search is terrible and costing them money every day. Key features and capabilities to look for when shopping for a new site search solution. And the top metrics to measure a user’s site search app’s success – and prove ROI.
