Refreshery!
Year
2024
Channels
- RiteAid.com
Deliverables
- Email launch
- Social launch
- Brand awareness
Refreshery! CPG Digital Launch
In May of 2024 Rite Aid re-launched their own CPG beverages brand. My role was to promote and extend brand awareness in digital and customer response marketing. I lead art direction on all digital and motion graphics assets.
Capitalizing on value and convenience paired with fun attractive imagery, Refreshery! brand communicates an easy-to-find and appealing quality line of beverages that performs well against other brands.
Strategically priced 20% less than national competitors, Refreshery! gained 5% market share in retail store sales for Q3-Q4 ’24 from a combination of price and higher brand awareness.
Outcomes
28
%
Increase in email open rate over standard campaign deliverables
358
%
Increase in organic post views for recipe card creative posts
5
%
In-store market share gain for Q3 2024
Storyboards for social digital launch
In-store aisle banner
Refreshery! Re-launch was supported by a drink recipe social campaign
Custom recipe cards in posts and reels made them easy to bookmark and share with friends and family. The cards offered seasonal creative ideas for Refreshery! beverages beyond just grab and go and positioned the brand as a necessary addition for any summer party or holiday gathering.
