Hello Ello

Client

Year

Deliverables

To bring Ello products top of mind for quick snack point-of-sale purchases, my team developed a fresh, fun visually appealing campaign for a digital re-introduction to Ello products.

Hello Ello. Simple, catchy and memorable.

I led the concepting and visual direction for the campaign as well as art directing all motion assets. The campaign was a playful take on the brand’s name and re-positioned Ello Market snacks as a fun way to satisfy your snack cravings. The internal Rite Aid team loved the idea so much it became the lead messaging campaign for Ello Market snacks and rolled out for in-store signage and circulars.