Rite Aid: Flu

Client

Year

Deliverables

A multi-channel flu campaign designed to give pro-vaccine customers a reminder to get their flu shot.

The messaging was for Rite Aid’s most loyal pharmacy customers it was rolled out across in-store signage, social media, loyalty email and in circular. The campaign injected a dose of humor and lightheartedness in a typically dry category. Even during bankruptcy, the client only was 100k shots away from their flu goal but actually increased pharmacy numbers.

This illustrates the strategy and messaging were on point.