PR1 by PureRed
Year
2023-2024
Role & Deliverables
- Art Direction
- Storyboards
- On-screen titles
PR1 Launch
In early 2023 PureRed developed a programmatic ad software delivery system with machine learning under the hood named PR1. It allowed retailers to customize offers and ads on the fly.
We kicked-off the go to market and growth strategy with a 2-day offsite. My role was to advise on messaging, visuals and art direction for PR1’s initial B2B campaign. I art directed and coordinated with the executive leadership team on explainer videos, titles, sizzle reel and developed the LinkedIn video awareness posts.
Sizzle Reel. Shows range of 2023 agency work transitioning into new custom animation visualizing the internal engine inside PR1. I provided art direction for PR1 animation, including concept and storyboards to the production team. Animation by Adam Mills.
Leadership deep dive video featuring Kevin Kincaid. Art direction of video, title graphics and on-screen lower thirds.
PR1 teaser video
Leadership explainer video
