Ti-Pure™ Titanium Dioxide

Titanium dioxide is a key component of some of the whitest, brightest, and most efficient applications — brilliant paints, pristine plastic, gleaming laminates, and durable automotive and aerospace coatings.

It’s an extremely versatile mineral additive – depending on the application, TiO2 can help with color fastness, durability, and gives exterior architecture enhanced UV protection.

My team was tasked with refreshing how this B2B business line communicates to suppliers and customers. I partnered with a copy strategy lead to design a global messaging campaign that can be leveraged and customized by all regions across multiple channels and platforms. We provided a flexible messaging vehicle that can evolve with the changing global climate.

Client

Chemours

Scope

Ad templates for digital banners
Social Media templates
Email templates
Print Ad templates
Signature banners
PowerPoint templates
New imagery

Year

2020/21

Industry Applications

For whatever’s next, count on Ti-Pure™

Messaging

Q2 Messaging (Reassurance and Partnership)

“Whatever’s next…” can refer to:

Uncertainty in current business climate
The acknowledgment that what customers need right now may go beyond product

Q3 Messaging (Capabilities & Performance)

“Whatever’s next…” can refer to:

Future businessgoals/targets
The next great product or innovation

“Count onTi-Pure™” can refer to:

Our reliable supply worldwide
Our trusted partnership
Reassurance that we’re available toour customers

“Whatever’s next…” can refer to:

The consistency (product and experience) that we deliver to our customers
The highqualityand performance of the products our customers create with Ti-Pure™ TiO2
Reinforcing our history as an innovator and leader

Level One–Core Message

Strong partnerships grow over time by listening to each other’s needs and working together on ways to meet them. For more than 80 years, customers around the world have continued to turn to the Ti-Pure™ brand for reliable service, stable supply, and a highly capable product. We’re here to help keep your business running, ready to collaborate on how to face your challenges and achieve your goals. For whatever’s next,count on Ti-Pure™.