In mid-2015 Capital One 360 finalized research cumulating in the need to refocus on marketing for the high income affluent segment of their target audience. The first project from this initiative was a tiered savings conditional offer, based around incrementally increasing bonus tiers. Bonuses ranged from $50-$500, determined by the amount of the customer’s initial deposit. The […]
Acquisition direct response campaign positioning Capital One in the local Boston market. Currently running A/B test with selected customers offered a $200 bonus for opening 360 Checking. Direct mail, email and landing page. Design ladders back to upper funnel mass market 360 Checking advertising in Boston that includes radio, outdoor, social media and television spots.
Promotional poster Good Fortune, a Project Twenty1 film produced by Lions Head Productions. Every summer Project 21 hosts a 21-day filmmaking competition where teams have 21 days to write, shoot and edit a 10 minute short film. Synopsis: Devin has it rough – his girlfriend dumps him and he loses his job in the same day. Somehow […]