Rachel Wescott // 856.905.9129

Identity design for a pitch to Guava Care, a proposed home healthcare company that provides healthcare visitation services.

The logo mark of the V from Guava splitting a pink heart symbolism is two-fold. The 3 splits of the heart correspond to the 3 pillars of care: home health, adult nursing and assistive care and also harkens back to the guava fruit slices itself.

Guava Care as a company never launched.